SK Stoa launches fashion show using an AI-cloned host voice to announce order status even in pre-recorded broadcasts (report)
Announced October 14, 2026
Verified (fact)
SK Stoa, a Korean TV home shopping channel, will air a new fashion program, 'Paeraseu', from October 15. It uses an AI clone of the show host's voice to announce order status and near-sellout alerts even during pre-recorded broadcasts, and answers viewer questions in real time through its mobile app 'Live Talk'.
Why it matters (interpretation)
A case of home shopping using voice cloning to run pre-recorded broadcasts as if live, which also touches on debates about consent and labeling standards for voice cloning.
Confidence medium · official source pending
Sources
- Press "녹화 방송인데 AI가 주문 안내"…SK스토아, 패션 프로그램 '패라스' 시작 ZDNet Korea