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Radisson Hotel Group builds ChatGPT plugin with Accenture for searching, comparing and booking hotels in conversation

Announced October 7, 2026

What happened

Radisson Hotel Group worked with Accenture to build a ChatGPT plugin using OpenAI technology. While planning a trip, travelers can search for, compare and book hotels inside ChatGPT.

Why it matters

It shows the hotel industry moving booking channels into ChatGPT.

Sources

More about OpenAI