OpenAI introduces visual ads next to ChatGPT image generations and expands measurement tools

What happened

OpenAI announced a new visual ad format in ChatGPT and expanded measurement tools, attribution partnerships, and brand suitability features for advertisers. According to TechCrunch, the ads appear next to image generation results. They will start appearing later this month, in the US only, and will feature products and services from an initial group of test advertisers.

Why it matters

ChatGPT's ad business is expanding beyond text to image generation results. The move shows where monetization of conversational AI and the ad measurement ecosystem are heading.

Sources

• Official Building advertising for the way people use AI OpenAI
• Press OpenAI launches visual ads that appear alongside image generation results TechCrunch

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